Movie image 1

Exam Q7

Explain two reasons why a film company would release a video game linked to a film?

film companies release a video game to do with a film because it captures different audiences eyes as they have expanded to a different type of media platform.

 This helps in general to raise awareness about the movie because many people, of all audiences, that play video games will see the game that relates to the movie and will want to watch it to get a better picture of what is going on in the game. This generates more money and awareness for the movie as many video games will be bought by the movie lovers and vice versa for the console owners.

GENRE CODES

The Title of the movie is the largest piece of text on the poster because It is the name of the film and in a type of way represents it. The font of the title can matter because it can tell you what time era it was set in, It can also represent what genre it falls under for example if the genre was horror the text would be wobbly and tall, or if it was an old fashioned movie then the text would be broad or in italics. The way the Lego text is set out gives us the true for of Lego and is built in 3D to stand out even more than anything else.

 The tagline on movies give the reader an idea of what its about and what they are going to be watching. Taglines will never be over a short length as they have to be snappy and fixate in peoples minds. Usually taglines also have oxymoron's in them for example in the Lego movie it says everybody and nobody to catch peoples attention and make them think.

The main image on the cover grabs the readers attention as the makers of the poster try to make it stand out as much as possible.They also include some large icons and characters that many people know and love into the picture. The front picture then grabs peoples attention as they want to watch these characters so people can see and relate to individual characters. The familiarity of these characters really gives an appeal to all ages watching the movie as kids can see heroes like superman and batman and parents can see people like green lantern and the spaceman.

These codes and conventions are the main needs for a movie poster as well as a bock which has all the credits in it. This MUST be on the poster because everyone in it needs to be credited. Since there are a lot of people that need to be in the block they use a special font that is tall and thin. The block usually is at the bottom of the page bellow all the other information.

 1. You understand how the tagline functions but do not explain this ACTUAL example. You should stress how such an 'ordinary character' as Emmet can succeed and you should relate that to audience appeal, identifying with Emmet, as ordinary would-be heroes themselves.
2. You should note the vibrancy of the images and the bold bright colours. Comment on the explosions, the recognizable Lego branding.

Exam Q8

Explain at least two uses and gratifications of video games using Blumer and Katz's theory. Refer to the Lego movie video game to support your answer. 

Video games of ideal worlds are a great way in means of relationships, values, communication, surveillance and escapism. Video games help an average human pursue or do something they haven't or can't do in the real world. This is especially true with the Lego movie video game as it is an ideal world for many people. Everyone is happy and joyful, you can do or make anything you want and you have free will. This is very important as this is what kids at a young age want. Kids want to have control of what they do and free will in video games helps them do this. It makes kids feel they are free as long as they are playing it as no adults or people of more dominance can tell them otherwise. This sits under the idea of escapism. This Lego movie game is used as an additional piece of the actual Lego movie. People would go and watch the film and think that it is an amazing world, this is what the makers of Lego are trying to get across. They create happy scenes in the movie so that people would want to experience it themselves. This is one of the reasons why people would go out and buy the game.

Another use of Blumer and katz's gratification theory is when the viewers of the movie might see the movie through a certain characters eyes depending on their personality and values. This is the use of values when people might have been though similar times and therefore make personal connections with some characters.

 As well as these there is also the use of relationships with other people, otherwise known as the water cooler conversations. This is when some people don't see social media of the news and movies. This could end that people could be isolated from their social groups as they have nothing to talk about. It not only isolates them for their friends but the world as well as they do not know what is going on. This is when games like the Lego movie could make a change because there are items of the news and what’s happening that have been incorporated into the game. For example the Lego movie shows the government spying and corrupting everyone as they basically control everything. This means they can manipulate people in thinking differently.