Explain two reasons why a film company would release a video game linked to a film?
film companies release a video game to do with a film because it captures different audiences eyes as they have expanded to a different type of media platform.
This helps in general to raise awareness about the movie because many people, of all audiences, that play video games will see the game that relates to the movie and will want to watch it to get a better picture of what is going on in the game. This generates more money and awareness for the movie as many video games will be bought by the movie lovers and vice versa for the console owners.
Mark 2/4
ReplyDeleteYou have mostly got this. Don't be afraid to state the obvious: vertical integration enables a business (like Warner) a to maximize the potential of a brand, in this case, Lego. It gives the existing audience new experiences and pleasures outside the film and reaches new audiences, such as non-cinema going video game players. With its successful global subculture, due to its vertical integration of games, films, magazines and competitions, the Lego brand can reach out to a larger audience through its range of products.