SK8TER BOI

1.               Performance - the singer / band are seen to be playing, to provide authenticity, so that followers believe in the talent and can see their star. Record labels sign stars and promote them to ensure sales. Avril Lavigne sings throughout the video using a mike and draws a huge crown of fans around her when she jumps onto a car roof in the street. She sings with great passion, energy and conviction. Holding the mike close to her mouth. Close ups show her every word lip syncing is a feature of a music video. She performs for her fans and for her boyfriend, the skater boi who features in the narrative. Screens often feature in music videos and the skater boi is videoing Avril lavigne as he gazes adoringly up to her.

2.                Star - use of close-ups, sometimes direct eye contact with audience, to build relationship with audience. The main star of the Music video is Avril lavigne and we see he multiple time staring at the camera. She does this so she can make contact with the audience, this makes the audience feel like she is singing to them. We also see Avril Lavigne getting her face exceptionally close to the camera as she is focusing on singing to it. This also makes contact with the audience as we feel like she is singing for no one else but simply putting on a show for us to watch and listen to.

3.                The visuals (what the star and other characters are seen doing) illustrate, amplify or contradict the lyrics (the 'story in the words'). Illustration = the visuals play out the story more or less literally; amplify = the words in the lyrics are only the starting point and the story develops in other directions; contradiction / disjuncture = the visuals do not interpret the words of the lyrics and may even show something contradictory. Avril lavigne uses the lyrics to set out what the music video is going to look like and give the impression of. As the audience watches we see her on top of a car and everyone dancing around her. She then singles out her boyfriend and sings the main Chorus in which the lyrics say "He’s just a boy, and I’m just a girl". This is what’s happening in the lyrics but she is the famous one and the boy has come to her 'concert' which makes us think about what’s happening.

4.               The narrative usually features the performer in 'real life' situations but often with experimental types of film making such as hand-held, dramatic camera angles, symbolic codes and lighting. Avril lavigne

5.               The visuals are usually cut to the beat of the music; the editing is often fast-paced; there is often use of montage, ellipsis and intercutting, stylish effects

6.               Refrain - repeated chorus, sometimes with variations

7.               Intertextuality - references to other media, films, performances, events