To help you:
1. Identify the range of different representations.
2. Decide whether these are trusted brands.
3. Identify the target age group for these brands.
4. What aspects of 'real life' are represented?
5. How is humour used in the representations?
6. How is Emmet himself represented: in a traditional way as a masculine stereotype? Not entirely?
7. Is the representation of Wyldstyle a challenge to stereotypical representations of women?
The UK television Ad break for the Lego Movie Magazine conveys a range of different representations including bringing real life paces into the Lego world. These Adverts are associated with companies like premier inn and BT most likely for adults, but as they have put their ads into a Lego version, it also attracts children's attention. Therefore the ad is getting nearly all ages of people to convey their ad to. This is also connoted through the subtle but funny adult humour they slot in the Lego Movie.
Emmet is presented in the Lego movie as a non typical hero due to him looking and acting like an ordinary guy. Therefore we see his as the 'every man' whom which the typical human can relate to. By placing Emmit in these ads it allows the ordinary person watching to confide in what Emmet is doing, relating to the Blumer & Kat'z idea of the water cooler effect.
On the other hand, Wyldstyle is presented as a powerful individual whom opposes the typical stereotype of a woman. This would appeal to women watching and they may feel empowered as there are little movies where females are the superheros.
You were given Study Hall for failing to do this prep on time. You will now do an alternative pice of work for Study Hall.
ReplyDeleteMark 5 out of 10
1. You do not use the term 'connoted' correctly. Faulty expression: "it allows the ordinary person watching to confide in what Emmet is doing".
2. What do you mean by "Therefore the ad is getting nearly all ages of people to convey their ad to" which does not make sense?
3. "Few" not "little" movies. The representation of Wyldstyle does indeed challenge stereotypical female representations.
4. Be specific about how Emmet behaves / what he says / how he is represented. You need to quote / refer closely. The 'water cooler effect' is not at all relevant here. That refers to audiences sharing viewing pleasures, making relationships with fellow enthusiasts.
Responses should analyse representations found in the UK television ad break such as:
A broad range of representations are found in The Lego Movie ad break to appeal to an older audience that one would expect for The Lego Movie. BT, Premier Inn, CPR, and Confused.com are all shown during the ad break and are trusted brands that represent reliability and quality.
Real life is represented as the norm through the content of the ad break which includes holidays, domestic home life, health and insurance.
Humour is represented through the advertisement of well-known brands using famous actors, including Vinny Jones and Lenny Henry. These are copies of real television adverts and would appeal to a wider audience. The use of the Lego figure is humorous and would appeal to a wide audience.
The advert for the movie itself represents Emmet as the hero, conforming to traditional dominant male stereotypes.
This is challenged however when Emmet says the line ‘I want to go home’ which reveals his feelings of inadequacy and fear, challenging traditional male stereotypes of strength and fearlessness.
Wyldstyle is represented as a strong dominant female which could be considered as challenging expected representations of women.