Question 1, 5 Marker

In the extract, Mis-en-sen is constantly used as we can see from the setting. the setting is layed out as a low class house, reasonably small with a large amount of people inside. There are bottles and cigarettes laying everywhere and rubbish all over the floor. This could be to portray the typical living accommodation of a criminal in Brighton. The state of the house suggests that these people do not work hard or are very clean presenting them as lower class members of society.

It is also used in clothes, The lower class men and women in the house seem to be wearing baggy clothes that do not cover up most of their body as well as having a tattoos. This also connotes lower class people as their presentation is very off putting to those whom want to approach them.

The Observer Tweet

The tweet of the observer front page reflects it political, social and cultural contexts in a variety of ways. Observer have presented their political views in the bottom right corner of the front page with a slightly persuasive push to left wing ideas wing ideas. In this case the political issues is about Br-exit, Observer have purposefully made the headline a point from a labour politician, as labour are a left wing party. This connotes that the Observer want their readers to see from a certain view of what they have written about therefore more left wing people read the Observer newspaper.

The Observer reflects social contexts though its representations of a female runner on the front page as well. By portraying a female runner on the page, the Observer show her representing all of the female runners who are strong and independent. Also, the way they have positioned her feet slightly outside the box connotes that she is not held back by anything as the picture is not set to the normal box layout standard.

Cultural contexts are also shown on the observer front page. This can be seen through not only views of white women runners but of Olympic runners of different ethnicity like Mo Farah. This connotes to the Observer's readers that they support a diverse range of background's in their news papers. Mo Farah is originally from Somalia but grew up in England. This shows the Observer respect his strengths in his difference of how he became a runner.

Clash Magazine

Clash Magazine use a range of media language including modern, clean front covers. On all the magazines clash have used a minimal amount of text which differentiates from the usual style of music magazines. This could connote their views into futuristic ideas such as the faded and falling issue numbers of the magazine.

Clash have also used an open plan layout with the main splash taking up most of the page. By allowing the readers the see the whole of the artist portrayed on the front cover, it convey all the attributes of the artist to them, allowing the reader to understand the style and individual ways of the artists. For example Travis Scott is portrayed on the cover in a pink colour scheme, with rough clothing and a tattooed upper half connoted a rebellious and hard look as he is a rapper.

Clash also do different issues to of magazines which we can see by their collage magazine with an orange cover line. By having a collage of different members of their faces, particularly their eyes, it allows the band to be connoted as easy going, friendly people, which we don't really see in normal music magazines where the artists are looking away connoting them as godly figures.

The Strad and Mojo Comparison

Q. 5 Refer to Extracts 1 and 2 in the Insert. 

How far is the different media language used in the two extracts due to the different target audiences – popular music and classical music fans – of MOJO and Strad magazines? 

In your answer you should: 

 analyse the media language in Extracts 1 and 2, which are from MOJO and Strad magazines 

 make judgements and draw conclusions about how far the media language is used differently in both extracts to fit different target audiences.                            (15 marks)

Both Magazines contrast completely in portraying language through popular and classical music in many ways. In The Strad magazine they use serif font as their main text on the front cover. This could be to portray they are a serious, professional magazine and want to connote to their audience that their musician on the front is amazing. We can also see they want to be respected as a serious magazine due to their magazine name 'The Strad'. Strad is short for Stradivarius which is a type of instrument (usually violin) which was built be Antonio Stradivarius in the 17th and 18th centuries. These violins are very rare and really expensive as well as having strong value behind the name ,just like the 'Strad' magazine. 

On the other hand, Mojo magazine uses a reggae style font as the magazine is based around Bob Marley and his style of music. The main text is coloured in the Jamaican flag and so is the theme of the magazine. This connotes to Mojos readers that they embrace all artists and their individuality which completely opposes who they usually place on their from covers, being white males in their prime. 

Strad also present Rachel Podger as the main splash in a very angelic way. She is portrayed with a stained church glass window behind her, possibly meaning she was playing rosary songs in church, and a soft glow on her face. This conveys Strad take their musicians appearance very seriously and believe they deserve great respect. This could also link to the quote on the front page 'You have to give yourself over to this painful journey', stating that all musicians went through hours of hard work to get to where they are now.

In contrast, Mojo presents Bob Marley with 'comfy' clothes on, again possible connoting his style and way of popular music.

Lego Movie Ad Break

9 Analyse the representations found in the UK television ad break for The Lego Movie. [10]

To help you:
1. Identify the range of different representations.
2. Decide whether these are trusted brands.
3. Identify the target age group for these brands.
4. What aspects of 'real life' are represented?
5. How is humour used in the representations?
6. How is Emmet himself represented: in a traditional way as a masculine stereotype? Not entirely?
7. Is the representation of Wyldstyle a challenge to stereotypical representations of women?

The UK television Ad break for the Lego Movie Magazine conveys a range of different representations including bringing real life paces into the Lego world. These Adverts are associated with companies like premier inn and BT most likely for adults, but as they have put their ads into a Lego version, it also attracts children's attention. Therefore the ad is getting nearly all ages of people to convey their ad to. This is also connoted through the subtle but funny adult humour they slot in the Lego Movie. 
Emmet is presented in the Lego movie as a non typical hero due to him looking and acting like an ordinary guy. Therefore we see his as the 'every man' whom which the typical human can relate to. By placing Emmit in these ads it allows the ordinary person watching to confide in what Emmet is doing, relating to the Blumer & Kat'z idea of the water cooler effect.
On the other hand, Wyldstyle is presented as a powerful individual whom opposes the typical stereotype of a woman. This would appeal to women watching and they may feel empowered as there are little movies where females are the superheros.

Representations of Gender

Title of your classwork blog post is THE AVENGERS: REPRESENTATIONS OF GENDER

First line of your blog post: HOW DOES THE AVENGERS CHALLENGE TRADITIONAL REPRESENTATIONS OF GENDER TO REACH A 1960's AUDIENCE?

In your answer, analyse how both Peel and Steed are presented, supporting your comments with examples of what they do and say, what they wear, and how they behave with each other. You can take examples from anywhere in the programme, which you may listen to on Click View with headphones (if you have headphones). 

• Is Peel a strong female lead? Does she use her intelligence to solve the case? Does this challenge traditional stereotypes of men being in control and holding all the power?
• What evidence is there that Peel is adventurous, cool, unflappable, a skilled fencer, physically brave, well educated, financially independent?
• Does she answer Steed back and hold her own? Does he assume command? Is there a jokey, equal  quality to their relationship?
• Is Steed urbane, self-confident, 
• Do Peel's tight-fitting costumes sexualize her? Is this a common stereotypical treatment of women?
• Are they any occasions when Peel is seen to be 'rescued'? Is this a traditional stereotype?
• The programme was broadcast after the nine o'clock watershed. Has this allowed for more 'romantic' elements in the narrative?

Peel is a very strong female lead representing individual women. Peel repetitively uses her intelligence to solve the cases, constantly helping Steed and sometimes even thinking faster than him. This completely contrasts with the representation of women in the 1960's where women were represented as minors. By presenting Peel as a strong individual woman, The Avengers has gone against the idea of females at that time connoting the bbc's control in that era. 

Their is evidence that peel is adventurous and cool as we see she writes articles for science papers, She also wears a tight black suit giving us the idea she is very modern in her day and age, as well as this it shows us that she is proud of her body image as a woman. In a typical stereotype couple the woman is seen to be saved by the man all the time but their relation ship is a lot more equal and Steed saves her from situations very rarely.

As the programme is past watershed this does allow a lot more sexual content for adults also portraying Peel and Steed's true connections and how they are slightly flirtatious with each other.

Joni Mitchell Analysis

The music magazine's fundamental main splash on the magazine utilizes monochrome colours on the on the centre of visual intrest. This indicates how serious Mojo magazine regards its performers. This is additionally underlined through the arranged format with the coverlines in a constructed order. 

The magazine uses sans-serif textual style to depict Joni Mitchel as powerful and autonomous. This text is used no only for ease of read but to keep the reader constantly attached to what Mojo have written about. The strict colours of blue, white and red further implies Joni Mitchel as well as the Mojo magazine its self as a genuine regarding magazine and performer. 

The magazine incorporates powerful words like 'tragedy' to increase the respect for the performer and the effort it has taken to get to the point where they are now. These words emphasise the hardship of the musicians making them even more respected.

Q9

‘The representations featured in the online Observer reflect its values and beliefs.’ Discuss how far you agree with this statement. In your answer, you must:

·      Analyse the representations featured in the extract with reference to the Observer’s values and beliefs

·      Make judgement's and draw conclusions about how far you agree with the statement. [15 marks]

The online Observer closely resembles The Guardian on the web, given that they are made by the same organization and that they are fundamentally the same as in the sort of news that they cover. I think Extract 3 reflects the qualities and beliefs similar to the Observer. 

On the main page there is a lot of news about individuals from other countries around the world which is something that The Observer likes to concentrate on. There is a story about people in Syria and North Korean war camps. There are also references to expensive food and desserts which demonstrates that The Observer is keen on costly lifestyles too which could relate to their readers. 

The editor of the Observer has used powerful images for each of these subjects to really connote what they are writing about to the reader. There are a range of stories about culture as well, including one about healthy living and hobbies. These accounts show us that The Observer is very centered around culture.

Mojo 'Bob Marley' Magazine

In this magazine, Mojo uses a plain white background with accent colours of red, green and yellow to connote Bob Marley's background and where he comes from. This further complements the main splash of Bob Marley who is looking straight forward portraying a positive view of himself to the reader. This suggests that Mojo see their musicians as light hearted and always fun. This Magazine contrasts the normal route of Mojo magazines front covers where the musicians are young white males and the style of the magazine is produced around the musician too make it seem like they are powerful. Therefore, This Mojo magazine of Bob Marley is presented as a less serious magazine with a much more happy vibe which could connote the reggae style of music Bob Marley plays.

Furthermore, Mojo have got Bob Marley looking straight at the audience rather than off into the distance like most of the typical covers of their magazine. This may be because Mojo want the typical reader to connect with Marley rather than be distances from the magazine as they also want the reader to feel the happy vibe of the magazine and connote the idea of reggae through all of these colours and happiness positively.

Observer Messages and Values Q9

1.  The biggest use of newspapers is to inform the public
what is going on in the world.The Observer knows that its readers are serious and interested in international affairs, therefore the observer cover this topic in their newspapers. This can be seen in hard news articles about Brexit and major things happening in other countries.
2. The Observer meets its audience's need for a  large range of sporting, cultural and artistic news. It provides these with talking about music.
3. The Observer does not shy away from 'difficult' issues that could make uncomfortable reading, such as Grenville Tower or the recent shootings in Kenya.
4.  The Observer has different sections which are designed to appeal to
different types of readers.The Observer reflects the cultural and ethical diversity of its readership in articles on the 'Slums in India' headline, where they talk about Life in Slums, How they live and what they deal with.
5.  Newspaper readership can still be used as a symbol of a persons social identity. The Observer Guardian likes to be open minded so therefore the reader can make their own opinions on the subject, whereas other newspapers may influence a readers opinion on a certain issue.
6. Newspapers tend to entertain people through forms of games and puzzle in newspapers that allows the reader to interact and solve crosswords. This form of entertainment is fun, yet still fits the theme of a serious newspaper that people can trust in.

Music Videos

SB -This video is documentary style mostly hand-held camerawork, de-saturated colour and fast-paced editing.
TD-This video has saturated colour, more controlled camerawork, slower-paced editing.
TD-This video consists of mostly montage shots.
SB-This video has more developed editing with cause and effect.
SB-In this video, the singer values rebellion, which is seen in the narrative.
TD-In this video, the singer values 'fitting in', conformity, albeit to an oppressive system, which is seen in the narrative.
SB-This video is set in LA, a big city, with its connotations of street credibility.
TD-The mise-en-scene of this video is American suburbia with its connotations of conformity. 
TD-This video is intertextual in its narrative (=it makes references to high school drama).
SB/TD-In this video, the singer performs to camera.
SB-In this video, real locations and 'everyday' costume for the performers connote a sense of naturalism.
TD/SB-In this video, there is a sense of linear narrative (a story is told, in the order it unfolds). 

Q4 MOJO

On the front of the magazine, one of the main things that catches your attention is the main splash. It’s the large image in the middle of the page. Ray Davies' head covers the masthead of the magazine as well. The masthead is the big text at the top of the page which has the logo of the magazine on it. As MOJO is a popular music magazine company, they have put Ray Davies head over it as people will be familiar with MOJO. This also creates an effect as it could also show that he stands out more as he is the main focus point.

The colours on the front of the magazine work quite well as the black background matches with the black and white picture of Ray Davies giving it a monochrome style. The main colours we can see on the page are black and white with reminiscent yellow and red. This makes the yellow and red stand out more and it shows that they're giving important information.

Thirdly, the cover lines on the side give us lots of information as well. The cover lines go on the edges of magazines so we know what the content is of the issue instead of just the main splash because not everyone would be interested in just Ray Davies but also other information about music as well. Also, the title name of “Ray Davies” blends in with the cover line as that it's in the same place as the other ones.

Cover work

Analyse the use of media language to create meaning in the online Observer home page. Give two examples.

The Observer home page uses media language to create meaning in many ways. The sense of order and formality is strengthened through the use of a limited colour palette of a royal blue and white, both colours connote maturity and seriousness. This conveys to the observer reader that they can trust the contents of the website.

Secondly, the layout of the home page is used to create an air of formality. This is achieved through very organised, ordered boxes and columns that contain all the content and through the clear sections of the home page, which include ‘news’, sport’ and ‘special features’.

Nathan

Exam Question4

On the cover of this mojo magazine, the main splash of the musician is also the boldest, eye-capturing image on the entire cover. His head covers the head-mast due to that we have a tendency to already be familiar with the brand mojo, and it's clearly evident what it says. However, it's vital that this artist's head covers the word, because that's how we all know he's the most important thing on the cover, and so, the largest musician featured inside the magazine. To support this concept, his name is the next biggest word featured, apart from the mast-head. This way, we all know even more about the face on the cover and how "Ray Davies" is the largest topic.

The magazine , in addition, colour-coordinates around the musician. the main colour features are black, white and red. this offers the impression that the magazine is mature. The main-splash supports this by not staring directly at the reader - instead he is staring into space which therefore creates an increased reference of sophistication. The yellow adds a distinctive touch to the cover by being rather more fun coloured and representing the more exciting elements of the magazine.

Soap Opera

In this image, the two characters are feeling very strong emotions like shock and anger as they are perhaps witnessing something dreadful.

This image is conveying the thought that the male character is severely injured and she is worried for his wellbeing and what might happen to him.

The actors face shows she is sad and possible frightened about what is happening in life her child’s life as she may have been going through some problems and is seeking help.

This image is showing the actor is happy for something she may have accomplished or maybe she is just happy for the life she has and grateful for all the people that she has near to her.