Question 1, 5 Marker

In the extract, Mis-en-sen is constantly used as we can see from the setting. the setting is layed out as a low class house, reasonably small with a large amount of people inside. There are bottles and cigarettes laying everywhere and rubbish all over the floor. This could be to portray the typical living accommodation of a criminal in Brighton. The state of the house suggests that these people do not work hard or are very clean presenting them as lower class members of society.

It is also used in clothes, The lower class men and women in the house seem to be wearing baggy clothes that do not cover up most of their body as well as having a tattoos. This also connotes lower class people as their presentation is very off putting to those whom want to approach them.

The Observer Tweet

The tweet of the observer front page reflects it political, social and cultural contexts in a variety of ways. Observer have presented their political views in the bottom right corner of the front page with a slightly persuasive push to left wing ideas wing ideas. In this case the political issues is about Br-exit, Observer have purposefully made the headline a point from a labour politician, as labour are a left wing party. This connotes that the Observer want their readers to see from a certain view of what they have written about therefore more left wing people read the Observer newspaper.

The Observer reflects social contexts though its representations of a female runner on the front page as well. By portraying a female runner on the page, the Observer show her representing all of the female runners who are strong and independent. Also, the way they have positioned her feet slightly outside the box connotes that she is not held back by anything as the picture is not set to the normal box layout standard.

Cultural contexts are also shown on the observer front page. This can be seen through not only views of white women runners but of Olympic runners of different ethnicity like Mo Farah. This connotes to the Observer's readers that they support a diverse range of background's in their news papers. Mo Farah is originally from Somalia but grew up in England. This shows the Observer respect his strengths in his difference of how he became a runner.

Clash Magazine

Clash Magazine use a range of media language including modern, clean front covers. On all the magazines clash have used a minimal amount of text which differentiates from the usual style of music magazines. This could connote their views into futuristic ideas such as the faded and falling issue numbers of the magazine.

Clash have also used an open plan layout with the main splash taking up most of the page. By allowing the readers the see the whole of the artist portrayed on the front cover, it convey all the attributes of the artist to them, allowing the reader to understand the style and individual ways of the artists. For example Travis Scott is portrayed on the cover in a pink colour scheme, with rough clothing and a tattooed upper half connoted a rebellious and hard look as he is a rapper.

Clash also do different issues to of magazines which we can see by their collage magazine with an orange cover line. By having a collage of different members of their faces, particularly their eyes, it allows the band to be connoted as easy going, friendly people, which we don't really see in normal music magazines where the artists are looking away connoting them as godly figures.

The Strad and Mojo Comparison

Q. 5 Refer to Extracts 1 and 2 in the Insert. 

How far is the different media language used in the two extracts due to the different target audiences – popular music and classical music fans – of MOJO and Strad magazines? 

In your answer you should: 

 analyse the media language in Extracts 1 and 2, which are from MOJO and Strad magazines 

 make judgements and draw conclusions about how far the media language is used differently in both extracts to fit different target audiences.                            (15 marks)

Both Magazines contrast completely in portraying language through popular and classical music in many ways. In The Strad magazine they use serif font as their main text on the front cover. This could be to portray they are a serious, professional magazine and want to connote to their audience that their musician on the front is amazing. We can also see they want to be respected as a serious magazine due to their magazine name 'The Strad'. Strad is short for Stradivarius which is a type of instrument (usually violin) which was built be Antonio Stradivarius in the 17th and 18th centuries. These violins are very rare and really expensive as well as having strong value behind the name ,just like the 'Strad' magazine. 

On the other hand, Mojo magazine uses a reggae style font as the magazine is based around Bob Marley and his style of music. The main text is coloured in the Jamaican flag and so is the theme of the magazine. This connotes to Mojos readers that they embrace all artists and their individuality which completely opposes who they usually place on their from covers, being white males in their prime. 

Strad also present Rachel Podger as the main splash in a very angelic way. She is portrayed with a stained church glass window behind her, possibly meaning she was playing rosary songs in church, and a soft glow on her face. This conveys Strad take their musicians appearance very seriously and believe they deserve great respect. This could also link to the quote on the front page 'You have to give yourself over to this painful journey', stating that all musicians went through hours of hard work to get to where they are now.

In contrast, Mojo presents Bob Marley with 'comfy' clothes on, again possible connoting his style and way of popular music.

Lego Movie Ad Break

9 Analyse the representations found in the UK television ad break for The Lego Movie. [10]

To help you:
1. Identify the range of different representations.
2. Decide whether these are trusted brands.
3. Identify the target age group for these brands.
4. What aspects of 'real life' are represented?
5. How is humour used in the representations?
6. How is Emmet himself represented: in a traditional way as a masculine stereotype? Not entirely?
7. Is the representation of Wyldstyle a challenge to stereotypical representations of women?

The UK television Ad break for the Lego Movie Magazine conveys a range of different representations including bringing real life paces into the Lego world. These Adverts are associated with companies like premier inn and BT most likely for adults, but as they have put their ads into a Lego version, it also attracts children's attention. Therefore the ad is getting nearly all ages of people to convey their ad to. This is also connoted through the subtle but funny adult humour they slot in the Lego Movie. 
Emmet is presented in the Lego movie as a non typical hero due to him looking and acting like an ordinary guy. Therefore we see his as the 'every man' whom which the typical human can relate to. By placing Emmit in these ads it allows the ordinary person watching to confide in what Emmet is doing, relating to the Blumer & Kat'z idea of the water cooler effect.
On the other hand, Wyldstyle is presented as a powerful individual whom opposes the typical stereotype of a woman. This would appeal to women watching and they may feel empowered as there are little movies where females are the superheros.

Representations of Gender

Title of your classwork blog post is THE AVENGERS: REPRESENTATIONS OF GENDER

First line of your blog post: HOW DOES THE AVENGERS CHALLENGE TRADITIONAL REPRESENTATIONS OF GENDER TO REACH A 1960's AUDIENCE?

In your answer, analyse how both Peel and Steed are presented, supporting your comments with examples of what they do and say, what they wear, and how they behave with each other. You can take examples from anywhere in the programme, which you may listen to on Click View with headphones (if you have headphones). 

• Is Peel a strong female lead? Does she use her intelligence to solve the case? Does this challenge traditional stereotypes of men being in control and holding all the power?
• What evidence is there that Peel is adventurous, cool, unflappable, a skilled fencer, physically brave, well educated, financially independent?
• Does she answer Steed back and hold her own? Does he assume command? Is there a jokey, equal  quality to their relationship?
• Is Steed urbane, self-confident, 
• Do Peel's tight-fitting costumes sexualize her? Is this a common stereotypical treatment of women?
• Are they any occasions when Peel is seen to be 'rescued'? Is this a traditional stereotype?
• The programme was broadcast after the nine o'clock watershed. Has this allowed for more 'romantic' elements in the narrative?

Peel is a very strong female lead representing individual women. Peel repetitively uses her intelligence to solve the cases, constantly helping Steed and sometimes even thinking faster than him. This completely contrasts with the representation of women in the 1960's where women were represented as minors. By presenting Peel as a strong individual woman, The Avengers has gone against the idea of females at that time connoting the bbc's control in that era. 

Their is evidence that peel is adventurous and cool as we see she writes articles for science papers, She also wears a tight black suit giving us the idea she is very modern in her day and age, as well as this it shows us that she is proud of her body image as a woman. In a typical stereotype couple the woman is seen to be saved by the man all the time but their relation ship is a lot more equal and Steed saves her from situations very rarely.

As the programme is past watershed this does allow a lot more sexual content for adults also portraying Peel and Steed's true connections and how they are slightly flirtatious with each other.

Joni Mitchell Analysis

The music magazine's fundamental main splash on the magazine utilizes monochrome colours on the on the centre of visual intrest. This indicates how serious Mojo magazine regards its performers. This is additionally underlined through the arranged format with the coverlines in a constructed order. 

The magazine uses sans-serif textual style to depict Joni Mitchel as powerful and autonomous. This text is used no only for ease of read but to keep the reader constantly attached to what Mojo have written about. The strict colours of blue, white and red further implies Joni Mitchel as well as the Mojo magazine its self as a genuine regarding magazine and performer. 

The magazine incorporates powerful words like 'tragedy' to increase the respect for the performer and the effort it has taken to get to the point where they are now. These words emphasise the hardship of the musicians making them even more respected.